--- title: "Hotel E-Commerce & Experience Sales Solutions | icitech" description: "Turn your spa, pool, restaurant and events into a direct digital sales channel. icitech and GuestNY help hotels grow non-room revenue and reach day guests" lastModified: "2026-10-12T13:40:41Z" --- - [Home](../../../../en/) - [Products and Solutions](../../../../en/urunler/) - [Tourism and Hospitality Solutions](../../../../en/urunler/turizm-otelcilik/) - Open Your Hotel's Full Value to Direct Digital SalesProduct Tourism and Hospitality Solutions # Open Your Hotel's Full Value to Direct Digital Sales icitech helps hotels and resorts bring their non-accommodation services and experiences — spa, pool, restaurant, brunch, workshops, events — into a direct digital sales channel that is accessible around the clock. Delivered through a partnership with GuestNY, this e-commerce approach extends the hotel's customer base beyond the overnight guest and turns underutilised capacity into new revenue. [Discuss this solution with us](../../../../en/iletisim/) Görsel: Open Your Hotel's Full Value to Direct Digital Sales 02 The problem ## Realise the Value Beyond the Room A hotel's value is not measured by room revenue alone. The spa, fitness centre, private dining, pool access or event space can be equally attractive to local customers and day visitors who have no intention of staying overnight. GuestNY converts these services into bookable digital products, offered through the hotel's own store. Rather than reserving low-occupancy capacity exclusively for resident guests, every bookable space becomes a potential revenue opportunity. Görsel: Realise the Value Beyond the Room Realise the Value Beyond the Room 03 Capabilities ## A White-Label Store That Carries Your Brand The GuestNY storefront is configured to your hotel's visual identity: logo, colour palette, typefaces, photography and video. The purchase experience presents itself as a natural extension of your digital presence, not a third-party marketplace. If you choose, the solution can sit under your own domain. The customer relationship and the data remain with your brand, not with the sales platform. A White-Label Store That Carries Your Brand - 01 ### Flexible Product and Package Management Your revenue team can introduce, update or temporarily withdraw products and packages as trading conditions change, without being confined to standard room-and-service combinations. Seasonal campaigns, special-event packages and B2B offers are all managed through the same platform, giving the team the freedom to test new propositions and respond quickly to demand. - 02 ### Online Booking, Payment and Capacity Management Guests and day visitors can purchase a service outright or submit a booking request online. GuestNY supports both online payment and pay-on-arrival options, making services available for purchase at any hour. Capacity controls and pre-approval mechanisms bring order to reservations for limited-space areas such as the spa, restaurant or event rooms. Each transaction is not only a payment event; it is the start of a new customer record and relationship. 04 How it works ## Reporting and Marketing Integration Real-time sales data can be monitored by product and category. GuestNY's Google Analytics integration lets you measure which experiences are generating demand and which channels are performing most effectively. When a new experience product goes on sale, you can direct campaign traffic straight to it and assess performance against data rather than instinct. Görsel: Realise the Value Beyond the Room Reporting and Marketing Integration - 01 ### CRM and a New Customer Base Every transaction through GuestNY gives your hotel a relationship with a customer who has never stayed with you. A guest who books a spa treatment or attends an event becomes a candidate for accommodation and further services in future. The platform can also be positioned to generate new leads within the B2B and MICE segments. - 02 ### Architecture Tailored to the Organisation and Integration icitech evaluates the GuestNY solution in the context of your existing CRM, payment infrastructure, BI systems and web architecture. Payment handling, security and data-storage architecture are planned against the regulatory environment in which your hotel operates — including UK GDPR obligations where applicable — as well as your organisation's own infrastructure requirements. This positions the e-commerce channel not as a standalone tool but as an integrated component of your broader digital architecture. 05 Same group ## Other products - [Tourism and Hospitality SolutionsManage Your Hotel Operation from a Single Digital Workspace](../../../../en/urunler/turizm-otelcilik/otel-operasyon-personel-yonetimi/) - [Tourism and Hospitality SolutionsHousekeeping, Maintenance and Hotel Quality Management](../../../../en/urunler/turizm-otelcilik/housekeeping-bakim-kalite-yonetimi/) - [Tourism and Hospitality SolutionsDigital Guest Experience from Reservation to Check-Out](../../../../en/urunler/turizm-otelcilik/dijital-misafir-deneyimi/) - [Tourism and Hospitality SolutionsMobile Check-In and Contactless Guest Arrival Solutions](../../../../en/urunler/turizm-otelcilik/mobil-check-in-temassiz-konaklama/) - [Tourism and Hospitality SolutionsHotel CRM, Loyalty Programme & Guest Messaging Solutions](../../../../en/urunler/turizm-otelcilik/otel-crm-sadakat-mesajlasma/) - [Tourism and Hospitality SolutionsTurn a Room Reservation into a Digital Revenue Journey](../../../../en/urunler/turizm-otelcilik/otel-upsell-ek-gelir-yonetimi/) 06 FAQ ## Frequently Asked Questions 01Can a hotel that currently only sells accommodation use this platform?Yes, the platform is designed precisely for that starting point. You do not need to develop new products — it brings your existing services into a digital sales channel. 02Can visitors who are not staying at the hotel make a purchase?Access to the platform is not tied to a room booking, so any external customer can reserve a spa treatment, restaurant experience or event. This is the mechanism through which day-guest revenue is generated. 03Can the storefront be aligned with our visual identity?The store is configured with your colour palette, logo and typefaces, so visitors have no indication they are on a third-party platform. 04Does the system close bookings automatically when capacity is full?When a defined capacity limit is reached, the relevant product closes to new bookings automatically. This removes the risk of overbooking without requiring manual intervention. 05How are payments handled?Customers complete payment securely through the platform itself. Neither cash handling nor a physical POS terminal is required. 06Can we present products from multiple departments within a single storefront?Services from the spa, restaurant, pool and events team can all be managed under one storefront. Each department defines its own products and capacity independently. 07Does setting up a new package require involvement from a technical team?Products and packages are created through the management panel without any software development work. Operational staff can manage the catalogue directly. 08Can sales data be fed into our existing marketing tools?The platform can be configured to integrate with common marketing and analytics tools, which simplifies campaign optimisation and performance reporting. 09Is this solution compatible with our current PMS?The architecture tailored to the organisation supports integration with widely used property management systems. A full replacement of your existing infrastructure is not a requirement. 10How long does it take to go live?The timeline depends on your hotel's structure and integration requirements. The process begins with a discovery conversation to define scope before any implementation work is planned. 07 Contact ## Let's talk about Tourism and Hospitality Solutions [Discuss this solution with us](../../../../en/iletisim/) - [+90 212 366 57 26](tel:+902123665726) - [app@icitech.com.tr](mailto:app@icitech.com.tr)